A survey has revealed that adults pour the most effort into hunting for deals when it comes to supermarket shopping, booking holidays, and refreshing their wardrobes.

Dedicated deal-seekers are investing a hefty two hours and 18 minutes each week scouring for the best bargains with a desire to reduce their outgoings, according to a recent study.

The poll indicates that UK adults will spend over an hour and a half rummaging in charity shops, but surprisingly, a quarter rarely compare prices to secure the best car insurance deals.

This insight comes courtesy of Compare the Market, which is ushering in a new chapter with their innovative service, AutoSergei.

AutoSergei promises to offer customised car insurance quotes, potentially saving customers both time and money as they approach their renewal date.

To celebrate the launch of AutoSergei, the service's mascot has been making surprise appearances nationwide, including at Birmingham's Bullring and Leake Street Arches by Waterloo.

Guy Anker, director at Compare the Market, commented: "With people facing expensive household bills, shopping around is more essential than ever."

"We know people's lives are busy and it can be difficult to find the time or feel confident in making a financial change," Guy further noted.

He further advised, "taking one small step in comparing prices and utilising tools that helps make this easier for you might not only help to keep your budget in check but also set a positive example for others, proving that a little effort can go a long way."

The study also revealed that while the majority of people are keen to save money, 34% consider saving time as equally important. Interestingly, while the primary motivation for bargain hunting is to save money, over a quarter also enjoy 'the thrill of the hunt'.

Adults perceive price comparison websites as the best source for a good deal, compared to consulting family members or scouring social media.

Guy added: "Our research shows two-thirds of people are open to having a variety of personalised insurance deals delivered straight to them. While price is crucial, it's also important to ensure you're choosing the right product for your needs.

"AutoSergei makes searching for the best deal on your car insurance renewal easier than ever, helping you spot potential savings."