James Newman has produced the UK's best Eurovision entry in years - but will that be enough?
The 31-year-old, whose younger brother is Brit Award nominee John Newman, has already written for Ed Sheeran, Jess Glynne, Calvin Harris and Little Mix.
He got a Brit Award and a Grammy nomination for his work on Rudimental's song Waiting All Night. On the other hand, he co-wrote Ireland's 2017 Eurovision entry, Dying To Try, and got knocked out in the semi-finals.
In May, he'll head to Rotterdam as a solo artist with a mid-tempo banger called My Last Breath. It's short and direct, with the sort of "woah-oh" hook that would make Chris Martin envious.
"That was definitely intentional," says the singer, who wrote the song in January. "We wanted to create an anthemic post-chorus that makes everyone feel involved."
"Can you imagine 20,000 people in the arena going 'woah-oh-ohhh'? It's something you can sing along to without knowing the lyrics."
Newman's selection comes after a dismal run for the UK at Eurovision. Last year, Michael Rice's Bigger Than Us came last, scoring just 11 points.
As a result, the BBC scrapped the public's role in the selection process and invited music company BMG to help it find this year's entrant.
"We started with the sole aim of changing the perception of the contest," said Alistair Norbury, the company's president of repertoire for the UK.
That's all well and good - but the perennial argument is that Eurovision's voting system is broken, with the UK being "punished" for everything from the Iraq war to Brexit.
Yet over the years, several academic studies have looked into political voting, and found little evidence that it affects anything beyond the mid-table results.
Countries do vote for their neighbours and allies - but the winner needs pan-continental support to rise above the pack. Songs that come last tend to be boring, unconvincing or poorly-performed.
So how does My Last Breath compare with the competition?
Here's a quick guide to some of the contenders - with the caveat that some of Eurovision's big hitters, including Sweden and Russia, are yet to reveal their entries.