Premiership Rugby club Exeter Chiefs have decided not to change their name or logo after an internal review found their branding was ”in fact highly respectful”, although the club have stood down their mascot, Big Chief, “as a mark of respect”.

In a statement, the Chiefs stressed that a thorough investigation had taken into account the views of fans, players, sponsors and members of the Native American community to gauge whether their branding was offensive.

The issue was brought to light by the group Exeter Chiefs 4 Change, who argued the name was outdated and should be changed, following in the path of NFL franchise Washington Redskins, now known as the Washington Football Team.

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