The product is now a classroom and office staple and sold globally.

By 2016 they had sold one million copies and their product continues to grow.

“It is no surprise that Dragons Den continues to have young entrepreneurs flocking through its doors, despite the notoriously intimidating questions that seem to follow each pitch,” said Sam O’Brien, Chief Marketing Officer at Affise to Birmingham Live.

He continued: “It is a truth commonly acknowledged that some investments have been far more successful than others, with huge brands on the shelves of many shops that initially started out in the den - with very few people being aware of it.

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