The Spanish government maybe had a good idea, but the execution of the body positivity campaign has gone horribly wrong.

The idea was to encourage women to come out and enjoy the beaches - without any worries about how they looked in their swimsuits.

But three of the five women whose photographs were used in the campaign said they had not given permission for the images to be used.

Arte Mapache the campaign's creator, has apologized for failing to obtain permission to use the images.

"Given the - justified - controversy over the image rights in the illustration, I have decided that the best way to make amends for the damages that may have resulted from my actions is to share out the money I received for the work and give equal parts to the people in the poster," the artist said.

Two of the women in the campaign’s artwork are professional models. One has a prosthetic leg that was airbrushed out of the campaign artwork.

Sian Green-Lord told The Guardian, “It’s one thing using my image without my permission, but it’s another thing editing my body, my body with my prosthetic leg … I don’t even know what to say but it’s beyond wrong.”

Juliet FitzPatrick, a cancer survivor, told the BBC that the face of a woman who had a mastectomy may be based on a photograph of her. However, while the woman in the Spanish government photo has had a single mastectomy, FitzPatrick had a double mastectomy.

She told the BBC that using her likeness without her permission "seems to be totally against" the theme of the campaign. "For me it is about how my body has been used and represented without my permission."

British photographer Ami Barwell who had taken photos of Fitzpatrick told the BBC that she believes Fitzpatrick’s photo was a composite of photos that she had taken of Fitzpatrick and another woman.

Barwell told the BBC, "I think that the person who created the art has gone through my gallery and pieced them together."

Another model, Nyome Nicholas-Williams, who wears a gold bikini in the photo, said her image was taken from her Instagram account without her permission.