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Apple does not let villains use its iPhone on screen, according to director Rian Johnson.
The director suggested that – in addition to being an enlightening fact about how Apple lets its product be used in films – it could also serve as a helpful way to try and work out the true motivations of on-screen characters.
Johnson made the admission as he was promoting his latest film, Knives Out, and was discussing the props that could be seen in one of the shots. He noted that Jamie Lee Curtis was holding an iPhone – and that viewers might be able to read into her character as a result.
He lightheartedly suggested that the admission could have the potential to ruin mystery films, since the presence or absence of an iPhone in a character's hand could be an indication of whether a character is a hero or villain.
"Also another funny thing, I don't know if I should say this or not. Not cause it's like lascivious or something, but because it's going to screw me on the next mystery movie that I write, but forget it, I'll say it. It's very interesting," he said in a video made for Vanity Fair.
Created with Sketch.
Created with Sketch.
1/25 Gun-toting humanoid robot sent into space
Russia has launched a humanoid robot into space on a rocket bound for the International Space Station (ISS). The robot Fedor will spend 10 days aboard the ISS practising skills such as using tools to fix issues onboard. Russia's deputy prime minister Dmitry Rogozin has previously shared videos of Fedor handling and shooting guns at a firing range with deadly accuracy.
Dmitry Rogozin/Twitter
2/25 Google turns 21
Google celebrates its 21st birthday on September 27. The The search engine was founded in September 1998 by two PhD students, Larry Page and Sergey Brin, in their dormitories at California’s Stanford University. Page and Brin chose the name google as it recalled the mathematic term 'googol', meaning 10 raised to the power of 100
3/25 Hexa drone lifts off
Chief engineer of LIFT aircraft Balazs Kerulo demonstrates the company's "Hexa" personal drone craft in Lago Vista, Texas on June 3 2019
Reuters
4/25 Project Scarlett to succeed Xbox One
Microsoft announced Project Scarlett, the successor to the Xbox One, at E3 2019. The company said that the new console will be 4 times as powerful as the Xbox One and is slated for a release date of Christmas 2020
Getty
5/25 First new iPod in four years
Apple has announced the new iPod Touch, the first new iPod in four years. The device will have the option of adding more storage, up to 256GB
Apple
6/25 Folding phone may flop
Samsung will cancel orders of its Galaxy Fold phone at the end of May if the phone is not then ready for sale. The $2000 folding phone has been found to break easily with review copies being recalled after backlash
PA
7/25 Charging mat non-starter
Apple has cancelled its AirPower wireless charging mat, which was slated as a way to charge numerous apple products at once
AFP/Getty
8/25 "Super league" India shoots down satellite
India has claimed status as part of a "super league" of nations after shooting down a live satellite in a test of new missile technology
EPA
9/25 5G incoming
5G wireless internet is expected to launch in 2019, with the potential to reach speeds of 50mb/s
Getty
10/25 Uber halts driverless testing after death
Uber has halted testing of driverless vehicles after a woman was killed by one of their cars in Tempe, Arizona. March 19 2018
Getty
11/25
A humanoid robot gestures during a demo at a stall in the Indian Machine Tools Expo, IMTEX/Tooltech 2017 held in Bangalore
Getty
12/25
A humanoid robot gestures during a demo at a stall in the Indian Machine Tools Expo, IMTEX/Tooltech 2017 held in Bangalore
Getty
13/25
Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea
Jung Yeon-Je/AFP/Getty
14/25
Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea
Jung Yeon-Je/AFP/Getty
15/25
The giant human-like robot bears a striking resemblance to the military robots starring in the movie 'Avatar' and is claimed as a world first by its creators from a South Korean robotic company
Jung Yeon-Je/AFP/Getty
16/25
Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea
Jung Yeon-Je/AFP/Getty
17/25
Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi
Rex
18/25
Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi and Kaptain Rock playing one string light saber guitar perform jam session
Rex
19/25
A test line of a new energy suspension railway resembling the giant panda is seen in Chengdu, Sichuan Province, China
Reuters
20/25
A test line of a new energy suspension railway, resembling a giant panda, is seen in Chengdu, Sichuan Province, China
Reuters
21/25
A concept car by Trumpchi from GAC Group is shown at the International Automobile Exhibition in Guangzhou, China
Rex
22/25
A Mirai fuel cell vehicle by Toyota is displayed at the International Automobile Exhibition in Guangzhou, China
Reuters
23/25
A visitor tries a Nissan VR experience at the International Automobile Exhibition in Guangzhou, China
Reuters
24/25
A man looks at an exhibit entitled 'Mimus' a giant industrial robot which has been reprogrammed to interact with humans during a photocall at the new Design Museum in South Kensington, London
Getty
25/25
A new Israeli Da-Vinci unmanned aerial vehicle manufactured by Elbit Systems is displayed during the 4th International conference on Home Land Security and Cyber in the Israeli coastal city of Tel Aviv
Getty
1/25 Gun-toting humanoid robot sent into space
Russia has launched a humanoid robot into space on a rocket bound for the International Space Station (ISS). The robot Fedor will spend 10 days aboard the ISS practising skills such as using tools to fix issues onboard. Russia's deputy prime minister Dmitry Rogozin has previously shared videos of Fedor handling and shooting guns at a firing range with deadly accuracy.
Dmitry Rogozin/Twitter
2/25 Google turns 21
Google celebrates its 21st birthday on September 27. The The search engine was founded in September 1998 by two PhD students, Larry Page and Sergey Brin, in their dormitories at California’s Stanford University. Page and Brin chose the name google as it recalled the mathematic term 'googol', meaning 10 raised to the power of 100
3/25 Hexa drone lifts off
Chief engineer of LIFT aircraft Balazs Kerulo demonstrates the company's "Hexa" personal drone craft in Lago Vista, Texas on June 3 2019
Reuters
4/25 Project Scarlett to succeed Xbox One
Microsoft announced Project Scarlett, the successor to the Xbox One, at E3 2019. The company said that the new console will be 4 times as powerful as the Xbox One and is slated for a release date of Christmas 2020
Getty
5/25 First new iPod in four years
Apple has announced the new iPod Touch, the first new iPod in four years. The device will have the option of adding more storage, up to 256GB
Apple
6/25 Folding phone may flop
Samsung will cancel orders of its Galaxy Fold phone at the end of May if the phone is not then ready for sale. The $2000 folding phone has been found to break easily with review copies being recalled after backlash
PA
7/25 Charging mat non-starter
Apple has cancelled its AirPower wireless charging mat, which was slated as a way to charge numerous apple products at once
AFP/Getty
8/25 "Super league" India shoots down satellite
India has claimed status as part of a "super league" of nations after shooting down a live satellite in a test of new missile technology
EPA
9/25 5G incoming
5G wireless internet is expected to launch in 2019, with the potential to reach speeds of 50mb/s
Getty
10/25 Uber halts driverless testing after death
Uber has halted testing of driverless vehicles after a woman was killed by one of their cars in Tempe, Arizona. March 19 2018
Getty
11/25
A humanoid robot gestures during a demo at a stall in the Indian Machine Tools Expo, IMTEX/Tooltech 2017 held in Bangalore
Getty
12/25
A humanoid robot gestures during a demo at a stall in the Indian Machine Tools Expo, IMTEX/Tooltech 2017 held in Bangalore
Getty
13/25
Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea
Jung Yeon-Je/AFP/Getty
14/25
Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea
Jung Yeon-Je/AFP/Getty
15/25
The giant human-like robot bears a striking resemblance to the military robots starring in the movie 'Avatar' and is claimed as a world first by its creators from a South Korean robotic company
Jung Yeon-Je/AFP/Getty
16/25
Engineers test a four-metre-tall humanoid manned robot dubbed Method-2 in a lab of the Hankook Mirae Technology in Gunpo, south of Seoul, South Korea
Jung Yeon-Je/AFP/Getty
17/25
Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi
Rex
18/25
Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi and Kaptain Rock playing one string light saber guitar perform jam session
Rex
19/25
A test line of a new energy suspension railway resembling the giant panda is seen in Chengdu, Sichuan Province, China
Reuters
20/25
A test line of a new energy suspension railway, resembling a giant panda, is seen in Chengdu, Sichuan Province, China
Reuters
21/25
A concept car by Trumpchi from GAC Group is shown at the International Automobile Exhibition in Guangzhou, China
Rex
22/25
A Mirai fuel cell vehicle by Toyota is displayed at the International Automobile Exhibition in Guangzhou, China
Reuters
23/25
A visitor tries a Nissan VR experience at the International Automobile Exhibition in Guangzhou, China
Reuters
24/25
A man looks at an exhibit entitled 'Mimus' a giant industrial robot which has been reprogrammed to interact with humans during a photocall at the new Design Museum in South Kensington, London
Getty
25/25
A new Israeli Da-Vinci unmanned aerial vehicle manufactured by Elbit Systems is displayed during the 4th International conference on Home Land Security and Cyber in the Israeli coastal city of Tel Aviv
Getty
"Apple... they let you use iPhones in movies but – and this is very pivotal if you're ever watching a mystery movie – bad guys cannot have iPhones on camera.
"So – oh no! Every single filmmaker that has a bad guy in their movie that's supposed to be a secret wants to murder me right now."
Apple is known to be restrictive about the ways that its trademarks, logos and products are used anywhere in culture, from marketing to product placement in films.
Its website includes a set of guidelines for third-parties looking to use its intellectual property. Those include a requirement that developers only use Apple products when they are "shown only in the best light, in a manner or context that reflects favorably on the Apple products and on Apple Inc" and that they should not be used in any way that suggests Apple endorses or sponsors the material in which it is being shown.