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While TikTok doesn't have updated statistics on the number of hires, the feature had most success bringing users into sports and entertainment-related positions, Elena Saavedra, the company's global communications officer, told the BBC. Examples of successful TikTok recruitment include Whalar, an influencer company that hired their associate director of creative and social strategy off TikTok, and the US National Hockey League, which hired an official photographer through the app.