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When JS exploded onto the scene in February 1967, featuring The Beatles on its first cover, it quickly captured the zeitgeist of the urban youth of a nation grappling with shortages, rising prices, and joblessness. It was a grim and austere time. There was no TV, save a lone, uninspiring black-and-white channel; the young read books and listened to music, while most papers and magazines were pedantic and mundane.