Kenya election: The influencers paid to push hashtags – Africana55 Radio

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Africana55 Radio

Gordon says for people hired by clients to plan the campaign, the first task is to recruit a group of so-called microinfluencers - anyone with between 10,000 and 500,000 followers. They then create a group chat and outline the strategy, where instructions for the hashtags, photos and talking points to be used are distributed.

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