Lloyds Bank has issued a warning to all its customers about the devastating impact of scams, following the story of a woman who lost £60,000 in a dating app fraud.

The victim, Marisha Wallace, said the scammer gained her trust before stealing the money, leaving her feeling angry and ashamed. She said: “At first, I was just angry, pleading for answers from the guy I thought I trusted.

“I was in shock - because I thought this stuff just doesn’t happen to smart, successful people. But I was wrong. I was so ashamed when I finally confessed to my family. I just kept imagining the house I wanted to buy for my mother.”

Two years later, Ms Wallace is still recovering from the emotional toll of the scam. She credits Victim Support with helping her through the process, adding: “I’m feeling mentally stronger, but I don’t want anyone to go through what I went through.”

New research from Lloyds highlights the lasting emotional effects fraud can have on victims.

According to the study, many report feeling annoyed (27%), angry (26%), and powerless (24%) long after the incident, even if they have been reimbursed.

Liz Ziegler, Lloyds’ fraud prevention director, commented: “The impact fraud can have on victims, even if no money is lost, should not be underestimated. We spend tens of millions of pounds on our fraud defences to prevent our customers from becoming victims and provide the tools needed so people can recognise the signs of fraud and better protect themselves.”

Wayne Stevens, national fraud lead at Victim Support said: "There is a lot of embarrassment, shame and stigma associated with fraud, but it is vital that victims do not blame themselves.

"Accessing the right help and guidance makes a huge difference to victims' recovery - if you have been impacted, contact Victim Support for free, confidential support."

With the number of romance scams reported up by one fifth in 2023 (22%), Lloyds Bank shared some important tips to help people avoid falling victim.

What can you do?

• Be cautious of strangers contacting you on social media
• Look out for profile photos that look professional or ‘model-like
• Speak to someone who already knows you well to get their point of view
• Never send money to a stranger, no matter how well you think you know them online
• Be very wary when someone has endless excuses about why they can’t meet in person
• Never give out personal or financial details.