This Christmas millions across the UK are facing extreme poverty, with many turning to the Big Issue as a vital means of support for themselves and their families. By purchasing the Big Issue, people are doing more than just buying a magazine - they are helping vendors earn a dignified income, put food on the table and progress to financial independence.

It’s vital step in their journey to financial independence and during the season of giving, there are three ways to make a difference in a Big Issue vendor’s life:

1. Buy direct from a vendor: Purchasing a magazine directly from a local seller helps them earn a profit, bringing them closer to financial independence.

2. Gift a Vendor Support Kit for £35: A Vendor Support Kit provides essential items like warmth, shelter and food, helping vendors stay resilient through the colder months.

3. Subscribe online to the Big Issue: An annual subscription purchased through a vendor gives them £50, providing a steady income throughout the year.

A Vendor Support Kit: for £35 this provides more than just winter essentials - it offers vital support for them to continue their work and build a stable life. The kit includes:

· A Big Issue beanie to help vendors stay warm

· A Big Issue poncho to help vendors stay dry

· Hot drink and food vouchers (in partnership with Greggs) to keep vendors fuelled

· Specialist sales and employment training through a personalised support plan, helping them in their journey toward financial stability

The Big Issue Support Team works year-round to support vendors with access to essential services, from housing advice to health and wellbeing support. Each Vendor Support Kit purchased fuels vital services that help vendors find stable ground. From housing advice and wellbeing support, to obtaining IDs and bank statements, each kit is a stepping stone. Vendors can also access Big Issue Recruit, giving them a real chance to transition into long-term employment and build a brighter, more independent future.

Every action taken directly impacts a vendor’s journey out of poverty so this season to spread warmth, opportunity and kindness, visit https://www.bigissue.com/Christmas/